Overview
Santa Catarina has emerged as a pivotal force in Brazil’s real estate sector, with property appreciation shifting significantly from the Southeast to the South, particularly to Santa Catarina. The FipeZAP Index has tracked this dynamic growth, revealing key market trends and developments in the region.
Key Findings
Exceptional Growth & Region-Leading Prices
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Balneário Camboriú, long recognized for rapid appreciation, saw property values rise by approximately 22% over the past year, with the average residential square meter reaching around R$14,500 .
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Beachfront luxury units regularly exceed R$60,000/m², and now the ultra-luxury Senna Tower has pushed that benchmark even higher.
Senna Tower: Over R$100,000 per m²
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Launched in May 2025 by FG Empreendimentos, Senna Tower is the world’s tallest residential building, at over 550 m and 154 floors, with 228 residences.
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The developer confirmed that the most premium units—a triplex penthouse of 903 m²—will command about R$222,000/m², making it by far the most expensive in the region.
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Additionally, 400 m² apartments are starting at R$100,000/m²—a first in Balneário Camboriú.
Market Context
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FG Empreendimentos, Santa Catarina’s largest developer, has seen a 30.5% average annual appreciation in its beachfront properties since 2020. Neighboring towns like São José (20%) and Itapema (19%) also show strong growth.
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Luxury development is flourishing across the state, with Jurerê Internacional reaching R$50,000/m² and new projects like Viva Park in Porto Belo expanding the high-end market
Luxury and Exclusivity
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Senna Tower epitomizes luxury with 18 suspended mansions, eight duplex penthouses, and two triplex units—all exceeding R$28 million, and some up to R$300 million
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With hyper-luxury offerings, private helipads, sky bars, panoramic spa, observatory decks, and eight advanced elevators, the development is setting new standards
Implications and Future Outlook
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Balneário Camboriú is now firmly established as Brazil’s most expensive real estate market—especially beachfront luxury—rivaling major global destinations
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Early investors in pre-launch luxury projects have seen exceptional capital appreciation, with some gains reaching up to 329% during construction.
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Rental returns remain solid, with 0.5–1% monthly yields for long-term leases, and high seasonal rates further boost short-term rental profitability.
What Returns Are Possible?
| Investment Type | Projected Performance |
|---|---|
| Pre-launch projects | Up to +329% value gain during construction |
| Rental properties (long-term) | 0.5% to 1% monthly yield |
| Seasonal rentals | Strong peaks during tourist high season |
Future Outlook
Santa Catarina’s real estate boom continues to attract national and international attention. With high-end developments like Senna Tower leading market expansion, demand for ultra-luxury housing and tourist accommodations remains strong. As growth spreads to new areas, including Porto Belo and São José, the state is solidifying its position as a premier destination for real estate investment and luxury living.
For investors seeking more insights or tailored advice on the Santa Catarina property market, Rocks Investments offers deep regional expertise and personalized investment strategies.
nypost.com
* [nypost.com](https://nypost.com/2025/05/16/real-estate/how-much-youll-pay-to-live-in-the-worlds-tallest-apartment-building/?utm_source=chatgpt.com)
[1]: https://www.reddit.com/r/brasil/comments/1jcmqqa?utm_source=chatgpt.com “Senna Tower: prédio residencial mais alto do mundo terá apartamentos de até R$ 200 milhões, em Balneário Camboriú”
[2]: https://www.moneyreport.com.br/negocios/senna-tower-balneario-camboriu-tera-o-maior-predio-residencial-do-mundo/?utm_source=chatgpt.com “Senna Tower: Balneário Camboriú terá o maior prédio residencial do mundo – Money Report”
[3]: https://www.jhoteprime.com.br/blog/senna-tower-fg-empreendimentos-balneario-camboriu?utm_source=chatgpt.com “FG Empreendimentos lança Senna Tower, o maior arranha-céu da América Latina, em Balneário Camboriú — Jhote Prime”
[4]: https://www1.folha.uol.com.br/mercado/2025/03/apartamento-em-predio-residencial-mais-alto-do-mundo-em-bc-pode-custar-ate-r-222-mil-o-m2.shtml?utm_source=chatgpt.com “Apartamento em Balneário Camboriú custará R$ 220 mil o m² – 15/03/2025 – Mercado – Folha”
[5]: https://www.infomoney.com.br/business/predio-residencial-mais-alto-do-mundo-em-sc-pode-ter-unidade-por-ate-r-300-milhoes/?utm_source=chatgpt.com “Prédio residencial mais alto do mundo em SC pode ter unidade por até R$ 300 milhões”
[6]: https://www.reddit.com/r/brasilnoticias/comments/168vtht?utm_source=chatgpt.com “Balneário Camboriú gera onda imobiliária no litoral de Santa Catarina”
[7]: https://en.wikipedia.org/wiki/Balne%C3%A1rio_Cambori%C3%BA?utm_source=chatgpt.com “Balneário Camboriú”