🌅 Florianópolis: A Short-Term Rental Market Built for Investors
Florianópolis has quietly become one of Brazil’s most lucrative and resilient short-term rental (STR) markets. For investors looking for:
High occupancy
Healthy ADR (Average Daily Rate)
Regulatory stability
Strong capital appreciation
…Florianópolis is no longer a hidden gem — it’s one of the strongest Airbnb markets in Latin America.
At Rocks Investments, we operate throughout Florianópolis and the north coast (Praia Brava → Balneário Camboriú) and see these numbers reflected daily in real deals, client results, and new development launches.
Below you’ll find clear, data-backed insights: how much hosts earn, which neighbourhoods outperform, demand drivers, regulation, appreciation, and an investor checklist.
📊 Headline Numbers — What Hosts Actually Earn
Florianópolis delivers consistently strong STR performance, according to leading analytics platforms.
Average Host Performance
~R$71,000 annual revenue (Sept 2024–Aug 2025)
ADR around R$352
Occupancy near 57%
≈18,000 active listings
Source: Airbtics — Airbnb Analytics
These figures place Florianópolis among Brazil’s most profitable markets.
Other analytics tools (AirROI / AirDNA) show similar ranges:
≈US$10,000 annual revenue (≈R$55–60k)
Attractive ADR & occupancy vs. long-term rental yields
Conclusion: With good property selection + professional management, many Airbnbs outperform long-term rental income.
Brazilians flock to Floripa for short stays — keeping occupancy strong even outside peak months.
✔ Digital nomads & remote workers
Florianópolis is increasingly mentioned in “Top Digital Nomad Cities” lists. Mid-term stays are surging.
✔ Relocation demand
Quality of life continues to attract wealthy Brazilian families, retirees, and second-home buyers.
✔ Proven economic impact
Airbnb & FGV found STRs contributed billions to the local economy in 2024, supporting tens of thousands of jobs — showing the scale and long-term health of the ecosystem.
⚖️ Regulation: Florianópolis Is Airbnb-Friendly (Compared to Global Markets)
Globally, many tourism cities have restricted STRs:
Barcelona → severe limits & phaseouts
Malaga & other Spanish coastal cities → tightened licensing
Montreal → strict seasonal caps
Florianópolis, meanwhile:
Has not banned STRs
Has not imposed aggressive restrictions
Allows short-term rentals in most zones and condos (case-by-case rules)
This makes it one of the safest regulatory environments for STR investors in the Western Hemisphere.
Important: local rules can evolve — ensure documentation, registration (where applicable), and condo compliance.
📈 Capital Appreciation & Macro Tailwinds
Florianópolis leads Brazil in multiple 2024–2025 market indicators:
Strongest VGV growth among mid-large cities
Double-digit price appreciation in multiple neighbourhoods
High absorption of new launches
Scarce waterfront land → sustained premium pricing
Strong affluent buyer demand
When you combine this with STR revenue, investors can capture cash flow + long-term capital growth.
Upside Beach Studios Ponta da Canas
🧭 Practical Investing Checklist (How to Capture the Opportunity)
Average annual revenues in the tens of thousands of reais, combined with double-digit neighbourhood appreciation, make the island one of Brazil’s most compelling property markets for 2025–2030.
📞 Work With Rocks Investments — Your Expert Partner in Florianópolis & the North Coast
Whether you’re a foreign buyer, Brazilian investor, or exploring short-term rental income opportunities, Rocks Investments provides:
