Oceana by CFL – Exclusive Beachfront Residences in Jurerê, Florianópolis

The 224.78 m² penthouse opens to expansive views of the ocean, framed by floor-to-ceiling glazing that dissolves the boundary between interior and horizon. Arquitectonica’s contemporary design language is evident throughout: clean lines, voluminous proportions, and a palette that defers to the natural beauty beyond. The three-bedroom layout affords both intimacy and grandeur, with four bathrooms finished to exacting standards.

The interiors, curated by Estúdio Obra Prima—the São Paulo atelier known for projects spanning Miami, Punta del Este, and Brazil’s most discerning addresses—balance restraint with tactility. The culinary suite is designed for both daily ritual and entertaining, while the primary sanctuary offers a private retreat with unobstructed sightlines to the sea. Central air conditioning, private elevator access, and refined material selections underscore the residence’s turn-key sophistication.

Oceana’s amenity program rivals the world’s finest resort properties: infinity-edge pools, a heated indoor natatorium, fitness center, spa, sauna, and dedicated children’s and workspace environments. A boutique hotel component will offer concierge services, fine dining, and beach club access—ensuring a lifestyle of effortless luxury.

Amenities & Features

Central A/C, Elevator, Swimming Pool.

Location & Lifestyle in Jurerê, Florianópolis

Oceana is one of the most ambitious luxury beachfront developments ever launched in Florianópolis, occupying a rare 21,600 m² oceanfront site in Jurerê. Designed by internationally acclaimed architectural firm Arquitectonica, with interiors by Obra Prima, the project combines world-class architecture, resort-style amenities, and direct beach access in one of Brazil's most prestigious coastal destinations.

Positioned directly on the sand, Oceana offers a collection of luxury residences, beachfront apartments, exclusive garden homes, private villas, and a five-star boutique hotel, creating a truly integrated oceanfront lifestyle unlike anything else currently available in Southern Brazil.

Why Oceana is Different Absolute beachfront location in Jurerê Architecture by internationally renowned Arquitectonica 21,600 m² master-planned oceanfront site Five-star boutique hotel with approximately 60 suites Private beach access Indoor and outdoor pools Spa and wellness facilities Fitness centres overlooking the ocean Coworking and meeting facilities Gourmet lounges and entertainment spaces Children's recreation areas Resort-style services and amenities available year-round

The project is designed around six distinct residential towers, each with its own identity, complemented by private residences and a luxury hotel component that will elevate the level of service available to owners.

Available Resale Opportunities

Current resale inventory ranges from approximately 182 m² to over 500 m², with prices starting from around R$ 8.3 million and reaching over R$ 30 million for premier beachfront residences.

Selected Opportunities

Baltico Tower

182 m² – from R$ 8.34 million 184 m² – from R$ 8.45 million 250 m² residences – from R$ 12.24 million

Mediterrâneo Tower

224 m² residences – from R$ 9.67 million 291–293 m² residences – from R$ 13.30 million to R$ 13.90 million

Índico Tower

353 m² residence – R$ 20.62 million

Pacífico Tower

454 m² residence – R$ 27.74 million

Atlântico Tower

504 m² beachfront residence – R$ 30.81 million Listing Description for Rocks Investments Oceana by CFL | Beachfront Luxury Residences in Jurerê

Introducing Oceana by CFL, a landmark oceanfront development redefining luxury living in Jurerê, Florianópolis. Situated directly on one of Brazil's most exclusive beaches, Oceana combines internationally acclaimed architecture, resort-style amenities, and unparalleled beachfront living.

Designed by the globally renowned firm Arquitectonica, Oceana occupies a rare 21,600 m² beachfront site and offers a collection of exceptional residences ranging from sophisticated apartments to expansive beachfront homes exceeding 500 m². Every residence has been conceived to maximize ocean views, natural light, privacy, and connection to the surrounding landscape.

Residents enjoy exclusive access to an extraordinary range of amenities, including indoor and outdoor pools, spa facilities, fitness centres, wellness spaces, coworking facilities, children's recreation areas, gourmet entertainment spaces, landscaped gardens, and direct access to the beach.

Adding another dimension to the lifestyle offering is the project's five-star boutique hotel, bringing resort-level services, dining, hospitality, and convenience to owners throughout the year.

With resale opportunities currently available from approximately R$8.3 million to over R$30 million, Oceana represents one of the most prestigious residential investment opportunities in Florianópolis and one of the few true beachfront luxury developments available in Jurerê today.

Why Buy Through James Rocks & Rocks Investments

Purchasing a luxury property in Brazil requires more than simply finding the right unit. It requires local expertise, market knowledge, negotiation experience, and trusted support throughout the entire acquisition process.

James Rocks specializes in assisting international buyers, investors, and families seeking premium real estate opportunities throughout Santa Catarina. Through Rocks Investments, clients benefit from:

Access to exclusive and off-market opportunities Detailed investment and rental yield analysis Support in English and Portuguese Guidance through the complete Brazilian purchase process Coordination with trusted legal, immigration, accounting, and banking professionals Assistance with residency and Golden Visa pathways where applicable Ongoing support after purchase, including property management introductions and local network access

For discerning buyers seeking a world-class beachfront residence in Brazil, Oceana represents a rare opportunity—and Rocks Investments provides the expertise needed to acquire it with confidence.