There are very few beachfront developments left in Florianópolis that truly combine:

• direct beach access,
• luxury resort-style amenities,
• strong appreciation potential,
• and the lifestyle that international buyers are looking for.

MAKAI Home Resort in Novo Campeche is one of them.

Located directly beside the beach in one of the most sought-after areas of Florianópolis, MAKAI is redefining what luxury coastal living in Brazil looks like.

Designed around the concept of a true “Home Resort,” the project combines:

• contemporary architecture,
• wellness-focused living,
• resort infrastructure,
• and one of the strongest lifestyle/investment locations in southern Brazil.

For both lifestyle buyers and investors, MAKAI represents one of the most exciting real estate opportunities currently under construction in Florianópolis.

Watch Our Full MAKAI Site Tour

Embed YouTube video here:

In this video, we tour:

• the MAKAI construction site,
• oceanfront views,
• drone footage of Novo Campeche,
• the surrounding lifestyle,
• and explain why this development is attracting so much attention from both Brazilian and international buyers.

What Is MAKAI Home Resort?

MAKAI is a luxury beachfront residential development located in Novo Campeche, one of the most desirable neighborhoods in Florianópolis.

The project has been designed around a premium “home resort” concept:
the comfort and privacy of a residential condominium combined with the amenities and atmosphere of a luxury resort.

The development includes:

• studios,
• apartments,
• duplex units,
• and exclusive penthouses,

with unit layouts ranging from compact investment-focused studios to large oceanfront family residences.

Why Novo Campeche Is One of Florianópolis’ Hottest Locations

Novo Campeche has become one of the most desirable neighborhoods in southern Brazil.

Why?

Because it combines:

• beachfront lifestyle,
• nature preservation,
• modern infrastructure,
• cafés and restaurants,
• strong Airbnb demand,
• digital nomad appeal,
• and limited beachfront inventory.

Unlike older parts of Florianópolis, Novo Campeche was developed with a more modern urban concept and has become extremely attractive to:

• international buyers,
• young families,
• entrepreneurs,
• surfers,
• remote workers,
• and high-income Brazilian professionals.

The area sits directly beside Praia do Campeche — one of the island’s most famous beaches — known for its natural beauty, surf culture and protected coastal landscape.

Resort-Style Amenities at MAKAI

One of the biggest differentiators of MAKAI is the amenity package.

The project goes far beyond a normal condominium.

Amenities include:

• infinity-edge resort pool,
• indoor heated pool,
• spa facilities,
• dry and wet saunas,
• cryotherapy spaces,
• massage rooms,
• indoor and outdoor gyms,
• yoga and mindfulness spaces,
• coworking areas,
• gourmet entertaining areas,
• wine lounge,
• kids’ spaces,
• tropical landscaping,
• boulevard plaza,
• and a street mall with restaurants, services and shops.

The entire concept has been designed around:
wellness,
community,
nature,
and beachfront living.

Strong Investment Potential

For investors, MAKAI is particularly interesting because it sits at the intersection of:

• luxury real estate,
• beachfront scarcity,
• lifestyle migration,
• and short-term rental demand.

Novo Campeche continues to experience strong appreciation due to:

• increasing international visibility,
• limited beachfront land,
• and growing demand for premium lifestyle property in Florianópolis.

The area is especially attractive for:

• Airbnb rentals,
• seasonal rentals,
• digital nomad accommodation,
• and medium-term executive rentals.

Florianópolis itself has become one of Brazil’s strongest lifestyle and tourism markets, attracting both domestic and international visitors year-round.

Projects with:

• direct beach proximity,
• strong architecture,
• premium amenities,
• and resort infrastructure

are increasingly difficult to find.

Sustainability & Architecture

MAKAI also places strong emphasis on sustainability and biophilic architecture.

The project incorporates:

• tropical landscaping,
• natural light integration,
• organic design elements,
• environmental preservation,
• and wellness-focused spaces.

The landscaping is connected to the surrounding coastal environment and protected restinga vegetation that characterizes the Campeche region.

This creates a much more natural and lifestyle-oriented atmosphere compared to more urban high-rise developments elsewhere in Brazil.

Why International Buyers Are Looking at Florianópolis

At Rocks Investments, we are seeing increasing interest from:

• Americans,
• British buyers,
• Europeans,
• Canadians,
• and digital nomads

looking at Florianópolis as:

• a lifestyle move,
• an investment destination,
• a retirement option,
• or a long-term “Plan B.”

Compared to many global coastal cities, Florianópolis still offers:

• strong value,
• quality of life,
• lower density,
• natural beauty,
• and strong appreciation potential.

Particularly in premium locations like Novo Campeche, beachfront inventory is limited — which creates long-term scarcity value.

Why Buy Through Rocks Investments?

Buying property internationally is not just about choosing a beautiful apartment.

The structure matters.

At Rocks Investments, we help international clients:

• understand the Brazilian market,
• identify the right opportunities,
• navigate the legal process,
• structure transactions correctly,
• and avoid common mistakes foreign buyers make.

We assist with:

• property sourcing,
• developer negotiations,
• due diligence guidance,
• international transfers,
• residency pathways,
• and long-term investment strategy.

Because we work specifically with international clients, we understand the concerns foreign buyers typically have when investing in Brazil:

• documentation,
• money transfers,
• legal security,
• market selection,
• and long-term exit strategy.

Our goal is not simply to sell property —
it is to help clients make intelligent long-term decisions in Brazil.

Final Thoughts

MAKAI Home Resort is one of the standout luxury beachfront developments currently under construction in Florianópolis.

For buyers seeking:

• beachfront lifestyle,
• premium architecture,
• resort amenities,
• appreciation potential,
• and one of the strongest neighborhoods on the island,

Novo Campeche and MAKAI deserve serious attention.

If you would like:

• pricing,
• floor plans,
• availability,
• investment guidance,
• or help purchasing property securely in Brazil,

contact Rocks Investments today.

Contact Rocks Investments

🌐 https://rocksinvestments.com
📸 Instagram: @jamesrocksbroker
▶️ YouTube: @RocksInvestments